Kruuse: Dierenarts- en huisdierproducten

Jørgen Kruuse had serious plans for growing their business internationally. Already in the worldwide top 5, it was the right time to take the next step. Strategy was to realize the business expansion through online channels, as this was cost effective and controllable. Kruuse identified the need for a powerful e-Commerce engine to achieve this strategy. The engine should be scalable and flexible to support the organization through this growth process. They also had to be able to rely 100% on their e-commerce partners as Kruuse was lacking knowledge and experience with regard to maximizing the digital opportunities across new markets and internally within the Kruuse organization.